Study on BT Sales Employees
Around 600 sales people were assessed from August - November 2004 from 5 job groups within the Major Business team of the Commercial & Brands business unit of BT Retail. The main aim was to provide BT with information about the profile of good performers within the different groups in their sales force. This exercise was intended as a first step in the process of understanding the profile required for BT's future sales force to ensure that BT can remain competitive in what has become a fast-moving and rapidly changing industry,